Special edition films for Poloroid's classic SX-70 format instant camera


Impossible announced the release of three new special edition colour films for the legendary Polaroid SX-70 Land instant camera.

Following the release of new special edition films for Polaroid 600 cameras, the instant film revivalist has now developed a much-anticipated Special Edition Colour SX-70 Gold Frame, Colour SX-70 Silver Frame and Colour SX-70 Colour Frames film. Each of these three Special Edition SX-70 films boast the latest colour protection formula from Impossible, offering improved colour saturation, a high level of detail and sharpness, and stunning image quality. For more information please see the press release below.


Press release:

First unveiled by Polaroid founder Edwin Land in 1972, the Polaroid SX-70 Land camera was the first automatic, folding, single-lens reflex camera to use integral (self-developing) instant film.

A truly revolutionary creative tool, it was lauded by some of the greatest photographers and artists of the last century including Andy Warhol, Francis Bacon, Andrei Tarkovsky, Helmut Newton, Ansel Adams, David Hockney, Walker Adams and Nobuyoshi Araki.

As Impossible’s Berlin-based CEO, Creed O’Hanlon notes “The Polaroid SX-70 camera has earned its place as a true cultural icon. Even in this digital age, there is still a thriving community of photographers around the world shooting with the SX-70 and we are excited to be able to support them with an ever-evolving family of new instant film products.”

This new series of special edition instant films is not only our way of celebrating this truly legendary camera but also ensuring it lives on.”

In 2008, Polaroid announced they would cease production of all instant film –including film for the SX-70 camera.

Just three years later, in 2011, Impossible announced the release of their own, newly-developed instant film for use with Polaroid SX-70 cameras, saving millions of cameras from obsolescence.

Since then, Impossible has been committed to improving the performance and chemistry of a new generation of instant films.

Last year, Impossible initiated an 18-month R&D program, driven by teams in Monheim, Germany, and at the former-Polaroid factory in Enschede, The Netherlands, focused on greatly increasing not just the processing speed of SX-70 colour film but also its quality.

Each of the new Impossible Special Edition Colour Films for Polaroid SX-70 cameras (which also work well in Impossible’s own Instant Lab!), are now available through the Impossible Online Shop, https://shop.the-impossible-project.com/

Technical Details

• Special Edition Colour SX-70 Gold Frame Edition
• Special Edition Colour SX-70 Silver Frame Edition
• Special Edition Colour SX-70 Colour Frames Edition

Film Speed: ISO / ASA 160
Format: 3,5 x 4,3 in. (8,9 x 10,8 cm)
Image Area: 3 x 3,1 in. (7,7 x 7,9 cm)
Finish: Glossy
Exposures: 8 per Pack
Development Time: Approx. 30 minutes
Compatible Hardware: Polaroid SX 70 cameras






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