31.08.12
Secrets from behind the set at Samsung's Berlin press event
As news of the Samsung Galaxy Camera was spreading on the web, Photography Monthly sat down for a little chat with the product planners, managers and the vice president of sales and marketing at Samsung, Mr Sun Hong Lim.
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Functionality:
“It’s not a phone and it’s not a camera,” Mr Lim commented when we asked him, explaining that the Samsung Galaxy Camera is a bit of both in a way. Though the camera is strictly not a phone, calls can be made using Skype and a Bluetooth headset.
Mr Lim also revealed that Samsung are working with Instagram to get a working zoom, as currently there is no option to zoom whilst in Instagram mode on the Galaxy Camera.
The functionality of the camera and its appeal to beginners via the Pro Mode is thought by Mr Lim to strengthened, not sacrificed the camera’s appeal to enthusiast photographers. Mr Lim explained that the inclusion of the aperture, programme and shutter priority modes were to attract the enthusiasts to the camera.
Not very compact for a compact camera:
Some people may have noticed that the Galaxy Camera isn’t the smallest compact around. Product Planner at Samsung Mr W. Cho said, “It’s not a camera for the pocket, it’s a camera for the bag.” He explained that the camera is portable enough to slip into most bags, which he said was important for getting crucial landscape shots while hiking, for example.
The future of android cameras:
When asked whether all future cameras looked set to be Android, Mr Lim replied that he didn’t think this would be the case, though, “It all depends on the consumers’ needs,” said Lim. “Consumers want to connect more and more and WiFi is a very stable and affordable technology. For the time being, Android is a very popular system.”
Mr Lim hinted that the NX range could see the inclusion of android technology eventually, but it was not a concrete plan as of yet.
The future of the camera market:
Mr Lim explained that Samsung believes the smart phone market is five times bigger than the camera market, which could prove to be a threat to camera manufacturers in the future, “But on the other hand it’s a great opportunity,” said Mr Lim, “All the smart phone users are camera users.
“The compact system camera is also growing fast,” Mr Lim explained, “Growth rate is more than 65% globally and it is the fastest growing industry in the world, so demand for new, connected cameras will grow.”
To read more about the unveiling of the Galaxy Camera and read our hands-on review click here.
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