Nikon live at Photokina 2012

Nikon has announced that their theme for this year's Photokina will be I AM Life.

In Amsterdam, August 10 2012, Nikon will have a premier booth at Photokina, bringing the theme I AM Life to the world’s leading imaging show. There is expected to be hands-on access to the latest products and presenters in the booth in Halle 2.2 at the Koelnmesse.

Photokina is open to the public between 10am and 6pm from the 18 to 23 September 2012.

Takami Tsuchida, President, Nikon Europe, said, “In 2010, the theme of the show for Nikon was I AM Photokina. This year, we are taking the theme one step further as we introduce I AM Life with the largest interactive booth, inspiring presentations, movies and visuals.”

Central to the Nikon booth will be a giant interactive multimedia ‘heart’. In addition, visitors will be able to experience the huge I AM Nikon video screen and presentation area throughout the day.

Nikon Europe has assembled photographers and filmmakers from around the world, including Sandro Miller and Anthony Arendt, who will be presenting their Nikon D800 Joy Ride video. Adventure sports photographer, Rainer Eder, and renowned pet photographer, Carli Davidson, will also introduce their presentations. A full schedule of English and German speakers will be available at facebook.com

In 2010, Nikon surprised the Photokina visitors who entered the show via the South Entrance, by taking their photograph and projecting the resulting image on to a giant screen. This year, Nikon is planning to surprise guests once again, taking over the South Entrance to offer more photographic surprises, with the option to email, print or share the results on the Nikon booth.

Nikon will also be showcasing its full range of products – from stylish compact cameras to high-end professional D-SLRs including the Nikon D800 and Nikon D4 flagship cameras.

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