10.07.12
Getty Images Creative Grants finalists announced
Photographers Anne Odom and Klaus Thymann, along with agencies Mother London and Good Pilot, have been chosen as the recipients of this year’s Getty Images Creative Grants. The two teams were made up of a photographer and a communications professional and they each receive $15, OOO, which will cover the cost of developing compelling new imagery to strengthen the communications of a non-profitable organisation they have chosen to support.
This year Getty Images were given 75 submissions by photographers and agencies alike from around 20 countries; this year’s winners are both based in Europe. The Getty Images Creative Grant is supporting the following two projects:
• Pathways - This sees photographer Linka Anne Odom and agency Good Pilot collaborate. With D-Foundation they will pursue a project that aims to recruit volunteers to increase effectiveness of medical care provided to vulnerable people in India. Through their visual communication they aim to inspire doctors to travel to India and donate their skills to the project, as well as raise awareness around D-Foundation itself by creating pop-up exhibitions highlighting the charity’s work in hospitals around Germany.
• Project Pressure - By photographer Klaus Thymann and agency Mother London they will highlight global glacial history, before the demise of the natural wonder. The grant will enable Thymann to travel to Nepal, where he will document the field work of the Project Pressure team and the impact of glacial retreat on the local population. As well as imagery and video, Mother London will also utilise social media platforms and narrated slideshows to record his work.
As well as the monetary grant that covers the cost of capturing the imagery, the winning photographers will also have the chance to work with Getty Images’ team of art directors, photo editors and producers during the execution of their project. The photographers work and how it will be incorporated into the non-profitable communications will be showcased on www.gettyimages.com/grants
Andrew Saunders, Senior Vice President Creative at Getty Images says: “Just like any organisation that wants to promote its products or services, non-profits need compelling and original content to effectively advance their causes. We're sure that the recipients of the grants this year will deliver this for their work highlighted on glacial retreat and healthcare in developing regions.”
The recipients of this year’s Getty Images Creative Grants were selected by Jonny Bauer, who is Head of Strategy at marketing agency Droga5, Karl Heiselman, CEO of branding and design company Wolff Olins, and Nick Law, Chief Creative Officer of creative agency R/GA.
Photographer Heiko Hellwig and agency Echolot from Germany were honored for their proposal to support The Surfrider Foundation, whose mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.
Madrid-based photographer Thomas Cristofoletti and agency Phibious, were honored for their proposal to support the non-profit Federacao Camponesa KAFO in Guinea Bissau, which is devoted to the promotion of sustainable rural development for the local population.
Getty Images was created in 2009 to help non-profits use the power of images to promote a positive change all over the world and to help tell their stories a lot more affectively.
Please visit www.gettyimages.com/grants to view the winners and finalists.
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