26.10.12
Bing features young photographer's image on homepage
Bing is using the image of a young photographer, helped in her career by the Prince's Trust, as their homepage image.
19-year-old Care Johnson’s photo will inspire 11 million Bing users with its depiction of the end of British summer time.
The image of raindrops reflected against a Union Jack flag marks the official end of summer as we all prepare for the cold, dark and long nights ahead.
Care Johnson had been struggling to find work before The Prince’s Trust helped her to set up as a self-employed photographer. Earlier this year Care was selected by Rankin to help with an advertising photo shoot for the youth charity’s Tomorrow campaign. Tomorrow celebrates British talent and aims to inspire the next generation at a time when just under a million young people are out of work. Together Rankin and Care photographed established faces including fashion designer Zandra Rhodes, food writer and chef Gizzi Erskine, beauty entrepreneur Liz Earle, designer Wayne Hemingway and interior designer Kelly Hoppen.
After spending a day working with Care, Rankin was impressed by the teenager’s portfolio, saying, “I was really surprised by Care’s approach to work - it’s very mature for somebody so young, without any formal training. What I found so striking was her resilience. You need a lot of that in this business. She said, ‘If no-one is going to employ me, I’m going to employ myself’. That is admirable and very brave - you have to have that fighting spirit. At 19, she is now self-employed and building up a portfolio of commissions, having turned her passion for photography into a pay check. I think she has a great future.”
Peter Maxmin from Bing said, “Bing is a search engine that provides the tools and knowledge that enables people to get out there and do their best. We decided to feature Care’s image on our homepage as a tribute to her remarkable achievements and to prove to other young people that they too can do amazing things!”
Paul Brown from The Prince’s Trust said, “It’s fantastic to see Care’s work displayed on the Bing homepage to such a huge audience. Nurturing talent and giving young people confidence is at the heart of our Tomorrow campaign. We want unemployed young people to believe in themselves and to seek help from The Trust if they feel bleak about their future.”
Care Johnson said, “I’m thrilled that my photo is being featured on the Bing homepage. The image is a reminder of the great British summer we’ve enjoyed - a highlight for me was working with Rankin on The Prince’s Trust Tomorrow campaign, learning so much and gaining experience. It’s been great to give something back to a charity that helped me change my life.”
Featuring Care’s image on the Bing homepage coincides with the Bing is for Doing campaign. Bing is calling for Brits to tell them what they really want to do, and the search engine brand will then make the best suggestions happen. To tell Bing what you want to do and be inspired by some of the amazing things Bing has already made happen for its users, visit facebook.com/binguk.
You can read a full exclusive interview with Care, detailing her tragic illness that prevented her from working with horses and how the Trust helped her move forward with her photographic career, in the coming issue of our sister bookazine Turning Pro. The winter issue will be on sale 9 November 2012, so make sure you pick up a copy!
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