Sony announces Cybershot WX50

Sony has announced its new Cybershot™ WX50 digital compact camera will be on sale from mid-March.

The WX50, which expands the Cyber-shot™ range is equipped with an ultra-sensitive, high performance 16.2 megapixel Exmor R™ CMOS sensor and the latest BIONZ processor.

Sony claims the pocket sized compact offers speedy shooting responses and low-noise images - with noise levels having been slashed to a sixth of previous Cyber-shot™ models.

Maximum sensitivity is also now boosted to ISO 12800 for handheld shooting without flash and Optical SteadyShot adds the Active Mode, which is combined with electronic stabilisation to combat camera shake when shooting Full HD movies and is effective in high zoom settings.

Pixel Super Resolution technology doubles the 5x optical zoom range of the Carl Zeiss® Vario-Tessar with up to 10x Clear Image Zoom and the model also detects shooting conditions, automatically adjusting exposure and other camera settings for improved images with high dynamic range.

Picture Effect modes now offer an expanded palette of options including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour, Soft High-key and Rich-tone Monochrome. In addition, the added 3D Sweep Panorama and 3D Still Image mean photographers can view results on 3D TVs or 3D VAIO® Series PCs.

The camera also comes with PlayMemories Home software pre-installed so the Cyber-shot™ can connect to PCs for easy viewing, editing, printing, emailing, web uploads, disc burning and more.

The specs:

• 16.2 megapixel Exmor R™ CMOS sensor for extremely high resolution, low noise images and Full HD video
• Extra High Sensitivity for clear images in dimly-lit conditions
• Optical SteadyShot with Active Mode for steadiest ever handheld Full HD video, even when zooming
• Superior Auto for professional-looking results in any situation
• Detail-packed close-ups with 5x Optical Zoom and 10x Clear Image Zoom
• Expanded choice of Picture Effect modes

For more information visit

www.sony.co.uk

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