Pink Lady Food Photographer of the Year 2012

A unique set of global photography awards, the first-ever Pink Lady® Food Photographer of the Year 2012, is being launched today.

Pink Lady Food Photographer of the Year 2012 is a thrilling celebration of all that is special and significant about food photography in our culture, recognising the art as never before.

Open to professionals and amateurs alike across the world, with a prize of £5000 for the overall winner, the awards cover nine categories, ranging from Food in the Street, Food in the Field, Food for Sale, Food Portraiture and of course, a Young category.

The entries will be judged in March 2012 by a highly distinguished panel of experts, ranging from picture editors to publishers, retail directors, chefs and photographers. The winning images will be displayed at the world renowned Mall Galleries, London SW1 in April 2012.

The awards are sponsored by Pink Lady® apples, the UK's leading apple brand. Pink Lady® is uncompromising when it comes to quality and visual appearance. High quality photography is central to the brand's image and the way it is perceived by the millions of consumers who enjoy Pink Lady®. Pink Lady® is also becoming established as 'the culinary apple' due to its fantastic cooking qualities and is delighted to support this landmark event for the food industry.

Pink Lady® Food Photographer of the Year 2012 is inspired by the proliferation of wonderful food photography in a huge variety of applications. From eye- catching advertising hoardings, to sumptuous editorial features, from tempting food packaging to daily blogs. The awards celebrate this magnificent diversity in what is truly, the stuff of life.

This art form and its greatest exponents deserves to be celebrated, the standard is phenomenal.

Further information on the awards and how to enter are at: www.pinkladyfoodphotographeroftheyear.com

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