The 2010 Sony World Photography Awards and World Photography Festival

Sony and the World Photography Organisation (WP0) are delighted to announce that the city of Cannes will once again provide the location for the annual Sony World Photography Awards (SWPA) and World Photography Festival. Running from 22-27 April 2010, the Awards and Festival is set to be the global photographic event of the year.

Welcoming professional and amateur photographers, photography students and the general public, the Awards and Festival is a five day celebration of the craft of photography. It takes place across the City, at locations including the famous Croisette, with a host of exhibitions, workshops, portfolio reviews, student programmes and talks from World Photography Academy members including Jonathan Torgovnik, Nadav Kander and Reza. A highlight of the programme will be the Photography Now symposium, presented by some of the leading international industry figures. It explores the current topics, trends, dilemmas and debates concerning photography today.

Tickets to the 2010 Sony World Photography Awards and World Photography Festivalare priced from £15 and are available now at www.worldphotographyawards.org

At the heart of the week long event is the prestigious Sony World Photography Awards prize ceremony. Taking place on 22 April inside the Grand Lumier Theatre of the Palais des Festivals, it is here that winners of the professional, amateur and student categories receive their trophies and the overall winner of the 2010 L'Iris D'Or for Photographer of the Year will be announced. The final presentation will go to the recipient of the 2010 Lifetime Achievement Award.

Aerial view of Cannes Harbour and Palais des Festivals
The ceremony's audience of VIPs from the international photography community, alongside members of the public, will experience a visual journey across the genres of exhilarating sport to glamorous fashion, captivating landscapes, people, places, trends and imaginations. The Awards will unveil stories seen and told from across the globe.

Over the course of the week, this year's Festival includes: Cannes lypse - The iStockphoto team offers a series of workshops and liveshoots for anyone interested in strong stock photography concepts. The iStockalypse will engage attendees to join in challenging, educational shoots influenced by French culture and the city of Cannes. Anticipate beachside cafes, shopping, sailing, fashion, food and culinary topics, even some red carpet shoots – all complete with art-direction, models and studio lighting. 3 days, 3 workshops, 3 mobile stations.

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