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Photography Monthly

23.07.09

Fujifilm F70EXR compact camera

Fujifilm has introduced its EXR sensor technology into the FinePix F70EXR. A small 22.7mm thick compact camera with a 10x Zoom lens. It is capable of taking shots at 27mm wide-angle to 270mm telephoto.

The EXR sensor has been modelled on the human eye. Photographers can 'flex' the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but full of contrast, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode.

The camera is also fitted with the same EXR priority modes as its F200EXR and S200EXR counterparts. Users can set the HR 'Resolution Priority', SN 'High ISO & Low Noise Priority' or DR 'D-Range Priority' for consistent shooting using one sensor setting.

There is also an auto mode, which does everything for you in point and shoot situations. The camera can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.

Depth can be added to a shot by using the Pro Focus Mode to combine 2 or 3 burst shots together. A crisp shot of the subject is created against a defocused background and foreground.

Once switched to Pro Lowlight Mode, the camera will take burst of 4 high sensitivity images using Pixel Fusion Technology *2 in quick succession. By Multi Frame Technology, 1st, 2nd, 3rd and 4th images are overlapped to create one image with extremely low noise.

Similar to other FinePix models, the FinePix F70EXR offers 5 different film 'modes' to allow the photographer to explore a variety of pre-set colour and contrast modes designed around Fujifilm's most famous film emulsions. The modes are: Velvia/Vivid (for dramatic full saturation colour), PROVIA/Standard (for classic 'neutral' photography), ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality), Sepia (for antique, warms tones) and Black & White (for dramatic monotones). In the Velvia and Astia modes, the dynamic range can now be set to 800% to improve highlight detail yet further.

On the back is a high contrast 230k dot 2.7" LCD. A wide view filter on the LCD means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable at 160 degrees both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback.

in addition, the can reduce blur through picture stabilization to automatically increase shutter speeds to freeze action, and CCD Image Stabilization to counteract the problems of handshake.

The FinePix F70EXR is also fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye, as fast as 0.1 second, and then saves both the original and the corrected image file automatically.

The FinePix F70EXR will be available end of August 2009

Specification:

Super CCD EXR 1/2" 10 Megapixel switchable sensor
EXR Priority Modes and EXR Auto Modes
10x optical zoom (27mm - 270mm)
2.7", 230k dot High Contrast LCD Monitor
Ultra High sensitivity (up to ISO 12800 at 3 MP Resolution)
Pro Focus Mode / Pro Low light Mode
Dual Image Stabilization (ISO and CCD Shift)
5 Film Simulation Modes
Up to 800% Wide Dynamic Range
Face Detection with Automatic Red-eye Removal
Super Intelligent Flash
Movie Mode with sound (640 x 480, 30 fps)
High Speed Continuous Shooting of 5 fps up to 12 frames (3 megapixel)
230 shot battery life (with included NP-50 Li battery)

www.fujifilm.co.uk

from £149.99 at	from £157.04 at	from £174.99 at
from £175.60 at	from £177.00 at	from £182.13 at

Compare prices for the Fujifilm FinePix F70EXR from 12 stores

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